SUSTAINED PRODUCT INNOVATION IN LARGE, MATURE ORGANIZATIONS: OVERCOMING INNOVATION-TO-ORGANIZATION PROBLEMS.
Abstract
We examined problems with sustained product innovation in 15 firms that averaged 96 years of age, 54,000 employees, and $9.4 billion in annual revenues. Findings reveal that the inability to...
Paper Details
Title
SUSTAINED PRODUCT INNOVATION IN LARGE, MATURE ORGANIZATIONS: OVERCOMING INNOVATION-TO-ORGANIZATION PROBLEMS.
Published Date
Oct 1, 1996
Volume
39
Issue
5
Pages
1120 - 1153
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