The effects of severity of initiation on liking for a group: A replication

This epperiment represents an attempt to rule out a number of alternative explanations of an effect found in a previous experiment by Aronson and Mills. This effect, that the more a person suffers in order to obtain something, the greater will be the tendency for him to evaluate it positively, was predicted from dissonance theory. By modifying the original experiment in a number of ways, and applying additional treatment variations, these other...