Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012

Volume: 18, Issue: 4, Pages: 260 - 270
Published: Nov 22, 2013
Abstract
This article presents an analysis of all publications of the Journal of Financial Services Marketing (JFSM), from 2000 until the end of 2012. The objectives of this study were: (i) to compare the subjects covered by the journal with industry trends, and identify opportunities for future research, and (ii) to assess the journal’s development over time and its influence in the field of financial services marketing. Data for this content analysis...
Paper Details
Title
Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012
Published Date
Nov 22, 2013
Volume
18
Issue
4
Pages
260 - 270
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