Original paper
Governance decisions for the offshore outsourcing of new product development in technology intensive markets
Abstract
This study addresses how buyers organize their offshore outsourcing new product development relationships. Building on transaction cost economics and resource dependence theories, we propose a model of the influence of key new product development offshore outsourcing factors on two important buyers’ governance decisions (i.e., supply concentration and degree of supplier involvement). The antecedents, drawn from the marketing, management, and...
Paper Details
Title
Governance decisions for the offshore outsourcing of new product development in technology intensive markets
Published Date
Jul 1, 2009
Journal
Volume
44
Issue
3
Pages
217 - 224
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Notes
History