Selecting alternatives in the conceptual design phase: an application of Fuzzy-AHP and Pugh’s Controlled Convergence

The selection of conceptual design alternatives is crucial in product development. This is due both to the fact that an iterative process is required to solve the problem and that communication among design team members should be optimized. In addition, several design constraints need to be respected. Although the literature offers several alternative selection methods, to date, only very few are currently being used in industry. A comparison of...