Lealdade do Consumidor e Programas de Fidelidade: uma análise topográfica do campo de conhecimento à luz da bibliometria, estatística espacial e redes sociais

Volume: 17, Issue: 41, Pages: 9 - 20
Published: Apr 17, 2015
Abstract
This paper presents a topographic analysis of the fields of consumer loyalty and loyalty programs, vastly studied in the last decades and still relevant in the marketing literature. After the identification of 250 scientific papers that were published in the last ten years in indexed journals, a subset of 76 were chosen and their 3223 references were extracted. The journals in which these papers were published, their key words, abstracts,...
Paper Details
Title
Lealdade do Consumidor e Programas de Fidelidade: uma análise topográfica do campo de conhecimento à luz da bibliometria, estatística espacial e redes sociais
Published Date
Apr 17, 2015
Volume
17
Issue
41
Pages
9 - 20
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