Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings

Volume: 27, Issue: 3, Pages: 57 - 68
Published: Oct 1, 1998
Abstract
Much of the controversy surrounding the advertising of tobacco and alcohol products concerns the impact on young people. Eye tracking was used to determine how a large sample of adolescents attend to print ads for cigarettes, beer, and other products. In particular, the time spent viewing the ads, the percentages attending to mandated and voluntary warning messages, and the time spent viewing those messages were analyzed. The two cigarette ads...
Paper Details
Title
Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings
Published Date
Oct 1, 1998
Volume
27
Issue
3
Pages
57 - 68
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