An Assessment of Chronic Regulatory Focus Measures

Published: Jan 1, 2009
Abstract
Prior consumer research has demonstrated the ability of promotion and prevention regulatory orientations to moderate a variety of consumer and marketing phenomena, but has used several different scales to measure chronic regulatory focus. This paper assesses five different chronic regulatory focus measures using criteria of theoretical coverage, internal consistency, homogeneity, stability, and predictive ability. The results reveal a lack of...
Paper Details
Title
An Assessment of Chronic Regulatory Focus Measures
Published Date
Jan 1, 2009
Journal
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.