Employees: The key link to corporate reputation management
Abstract
Employees and corporate reputation are unique resources that generate positive financial performance and ultimately create sustainable competitive advantage. Corporate reputation is vital to the organization, and employees are the key link to managing it. By recognizing the synergistic role that employees can play in the overall positioning of corporate reputation, management can obtain significant achievements in terms of satisfying corporate...
Paper Details
Title
Employees: The key link to corporate reputation management
Published Date
Jul 1, 2006
Journal
Volume
49
Issue
4
Pages
293 - 302
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