Distribution performance and power sources
Abstract
Performance is the primary concern of industrial channel members; yet, marketing researchers have focused their attention, not on performance, but on other aspects of channel relations: power, control, and conflict. This study investigates performance and the sources of the power-performance relationship in an industrial distribution...
Paper Details
Title
Distribution performance and power sources
Published Date
Feb 1, 1981
Volume
10
Issue
1
Pages
59 - 65
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Notes
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