The Study of International Business: A Plea for a More Interdisciplinary Approach

scholastic efforts to study and teach international business is entirely dependent on our capability to marshal and organise the necessary human and other assets so as to supply a range of end products which are acceptable to the academic community of which we are part, our paymasters and the main purchasers of our products, viz, the business community. Of course, the determinants of success of the practice and study of IB are interrelated; and,...