Correlation analysis between users' educational level and mobile reading behavior
Abstract
Purpose This paper aims to investigate the use of mobile reading among Chinese college students and to provide a statistical analysis of correlation between the users' educational level and their mobile reading behavior. The result can be used as a reference for the differentiated marketing of the mobile reading service provider. Design/methodology/approach The paper is based on an online questionnaire oriented to Chinese college students,...
Paper Details
Title
Correlation analysis between users' educational level and mobile reading behavior
Published Date
Sep 6, 2011
Journal
Volume
29
Issue
3
Pages
424 - 435
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Notes
History