Translation behaviour: An exploratory study within a service multinational
Abstract
In this paper, we address the issue of translation behaviour in the context of a service multinational. Our case study of a Nordic bank shows that emergent translation needs may be handled by the organisation and the individual in various ways such as self-translation, technical translation tools, social networks, or the central translation department. The choice between these options is shaped by situational influences including growing...
Paper Details
Title
Translation behaviour: An exploratory study within a service multinational
Published Date
Oct 1, 2013
Volume
22
Issue
5
Pages
771 - 783
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