The representation of CSR in Malaysian CEO statements: a critical discourse analysis

Volume: 19, Issue: 3, Pages: 303 - 317
Published: Jul 29, 2014
Abstract
Purpose – The purpose of this paper is to examine how Malaysian CEO Statements represent corporate social responsibility (CSR). Design/methodology/approach – A corpus of 27 CEO Statements was analyzed using Fairclough's three-dimensional critical discourse analysis (CDA) model, which proposes analyzing text, discourse practice and social practice. The analysis emphasized image and language features in text while it explored intertextuality in...
Paper Details
Title
The representation of CSR in Malaysian CEO statements: a critical discourse analysis
Published Date
Jul 29, 2014
Volume
19
Issue
3
Pages
303 - 317
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