Prior Knowledge, Potential Financial Reward, and Opportunity Identification
Volume: 29, Issue: 1, Pages: 91 - 112
Published: Jan 1, 2005
Abstract
This article simultaneously explores the constructs of potential financial reward and prior knowledge of customer problems to provide a deeper understanding of the identification of opportunities. Results suggest that while prior knowledge of customer problems leads to the identification of more opportunities and opportunities that are more innovative, it also moderates the relationship between potential financial reward and opportunity...
Paper Details
Title
Prior Knowledge, Potential Financial Reward, and Opportunity Identification
Published Date
Jan 1, 2005
Volume
29
Issue
1
Pages
91 - 112
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