Trust and relational embeddedness: Exploring a paradox of trust pattern development in key supplier relationships
Abstract
This paper explores the role of trust as an enabler and constraint between buyers and suppliers engaged in long-term relationships. According to the relational view, cooperative strategies require trust-based mutual commitments to co-create value. However, complete pictures of the positive and negative outcomes from trust development have yet to be fully developed. In particular, trust as an originator of path dependent constraints resulting...
Paper Details
Title
Trust and relational embeddedness: Exploring a paradox of trust pattern development in key supplier relationships
Published Date
Feb 1, 2013
Volume
42
Issue
2
Pages
152 - 165
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