‘More crop per drop’: how to make it acceptable for farmers?

In countries facing water scarcity, governmental water agencies try to transfer this constraint to farmers, e.g. by encouraging them to shift from traditional to localized irrigation methods to save water. However, water shortage is often much less a problem for farmers than soil limitations, their objective being mostly to maximize their income per cultivated area (US$ per hectare rather than per cubic meter of water). This discrepancy can only...