Design as communication: exploring the validity and utility of relating intention to interpretation

Volume: 29, Issue: 5, Pages: 425 - 457
Published: Sep 1, 2008
Abstract
The relationship between how designers intend products to be interpreted and how they are subsequently interpreted has often been represented as a process of communication. However, such representations are attacked for allegedly implying that designers' intended meanings are somehow ‘contained’ in products and that those meanings are passively received by consumers. Instead, critics argue that consumers actively construct their own meanings as...
Paper Details
Title
Design as communication: exploring the validity and utility of relating intention to interpretation
Published Date
Sep 1, 2008
Volume
29
Issue
5
Pages
425 - 457
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