Managing Corporate Reputation in the Blogosphere: The Case of Dell Computer

Volume: 14, Issue: 2, Pages: 133 - 144
Published: Jul 21, 2011
Abstract
The emergence of the blogosphere has created new challenges for large companies in the management of their corporate reputations, since grass roots blogs can generate negative perceptions about a firm and then spread them rapidly and widely. The blogosphere has also created new opportunities for firms to enhance their reputations, because the informal and personal communication that occurs on blogs may generate significant positive ‘Internet...
Paper Details
Title
Managing Corporate Reputation in the Blogosphere: The Case of Dell Computer
Published Date
Jul 21, 2011
Volume
14
Issue
2
Pages
133 - 144
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