Does relationship learning lead to relationship value? A cross‐national supply chain investigation
Abstract
In global business‐to‐business markets, shared resources between buyers and suppliers often result in competitive advantages and enhanced relationships between firms. Unfortunately, there is a paucity of research regarding learning capabilities between business partners in a cross‐border setting. This study takes the approach to integrate customer value literature into interorganizational learning theory and adopts the often‐neglected...
Paper Details
Title
Does relationship learning lead to relationship value? A cross‐national supply chain investigation
Published Date
Feb 1, 2010
Volume
28
Issue
6
Pages
472 - 487
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