The promotion and presentation of the self: celebrity as marker of presentational media

This article explores how the celebrity discourse of the self both presages and works as a pedagogical tool for the burgeoning world of presentational media and its users that is now an elemental part of new media culture. What is often understood as social media via social network sites is also a form of presentation of the self and produces this new hybrid among the personal, interpersonal and the mediated – what I am calling ‘presentational...