Channel member satisfaction: Controversy resolved
Volume: 13, Issue: 1-2, Pages: 188 - 205
Published: Dec 1, 1985
Abstract
This study investigates the satisfaction-sources of power model of channel member behavior within an industrial channel of distribution. Specifically, the study sought to explain the controversy and inconsistencies found in previous empirical tests of the satisfaction-sources of power model. The results support previous findings that channel member satisfaction is directly related to noncoercive sources of power, and inversely related to...
Paper Details
Title
Channel member satisfaction: Controversy resolved
Published Date
Dec 1, 1985
Volume
13
Issue
1-2
Pages
188 - 205
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