Entrepreneurial intentions: Applying the theory of planned behaviour

Understanding and predicting new venture initiation requires research using theory-driven models that adequately reflect the complex perception-based processes underlying intentional, planned behaviours such as new venture initiation. We discuss exactly such a model, widely used in social psychology, and demonstrate its applicability to the entrepreneurship domain. Ajzen's intentions-centred ‘theory of planned behaviour’ is parsimonious, well...