Generating brand awareness in Online Social Networks
Abstract
Display Omitted Virtual interactivity positively affects brand awareness.Reward for activities positively affects brand awareness.System quality positively affects brand awareness.Information quality positively affects brand awareness.Brand awareness positively affects WOM in social media. With their exceptional interactive and communicative capabilities, Online Social Networks (OSNs) allow destinations and companies to heighten their brand...
Paper Details
Title
Generating brand awareness in Online Social Networks
Published Date
Sep 1, 2015
Journal
Volume
50
Issue
50
Pages
600 - 609
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