Antecedents and Consequences of Employer Branding
Abstract
This study reviewed and analysed the phenomenon of employer branding. We began with a review of recent research in employer branding. Next, drawing the theoretical knowledge from OB, HRM, and marketing, a framework is developed depicting the antecedents of employer branding and its impact on the company performance. For this, primary data were collected administering a questionnaire survey on 347 top-level executives in 209 companies in India,...
Paper Details
Title
Antecedents and Consequences of Employer Branding
Published Date
Dec 20, 2014
Journal
Volume
136
Issue
1
Pages
57 - 72
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Notes
History