Organizational ambidexterity, market orientation, and firm performance

Although ambidexterity is crucial for a firm's long-term success, existing literature offers conflicting views regarding the relationship between exploitation and exploration and thus how to allocate resources to leverage ambidexterity for firm performance. This research aims to investigate if the effects of ambidexterity on firm performance are different in firms with proactive or responsive market orientations. Based on the attention-based...