Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic Contact Design Features

Web surveys have become increasingly central to innovation research but often suffer from low response rates. Based on a cost-benefits framework and the explicit consideration of heterogeneity across respondents, we consider the effects of key contact design features such as personalization, incentives, and the exact timing of survey contacts on web survey response rates. We also consider the benefits of a “dynamic strategy”, i.e., the approach...