Rewarding in open innovation communities – how to motivate members

Volume: 11, Issue: 4, Pages: 440 - 456
Published: Mar 22, 2010
Abstract
In order to attract and enhance users' commitment to participate in online open innovation communities, it is important to know what types of motivators are important for the members. Both monetary and non-monetary rewards can be used for motivating participation. In this study we focus on studying the role of rewarding in online open innovation intermediaries. The data was collected by interviews with the community maintainers of three open...
Paper Details
Title
Rewarding in open innovation communities – how to motivate members
Published Date
Mar 22, 2010
Volume
11
Issue
4
Pages
440 - 456
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