Mapping competitive prediction capability: Construct conceptualization and performance payoffs
Abstract
The strategy literature routinely emphasizes the importance of competitor assessment as part of strategic analysis and planning. In particular, the ability to sense and accurately predict competitors' future moves – referred to here as the competitive prediction capability – can form a basis for sustainable competitive advantage. Yet, managers are not always well-skilled at assessing competitors and often do not accurately anticipate...
Paper Details
Title
Mapping competitive prediction capability: Construct conceptualization and performance payoffs
Published Date
Sep 1, 2013
Journal
Volume
66
Issue
9
Pages
1576 - 1586
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