Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda
Abstract
Despite significant differences between small and medium-sized enterprises (SMEs) and large multinational enterprises (MNEs), the majority of extant foreign market entry mode choice literature has focused on MNEs. The current state of knowledge regarding SME foreign market entry mode choice is equivocal. The present paper reviews the current state of SME foreign market entry mode choice literature and maps future research directions. To this...
Paper Details
Title
Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda
Published Date
Dec 1, 2014
Volume
23
Issue
6
Pages
1109 - 1126
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