Internet banking adoption among mature customers: early majority or laggards?
Abstract
Finland is a world leader in electronic banking, and over 39.8 percent of all retail banking transactions were made over the Internet in August 2000. Using the data of a large survey, we analyzed mature customers’ Internet banking behavior. Internet banking was the third popular mode of payment among mature customers. Household income and education were found to have a significant effect on the adoption of the Internet as a banking channel, so...
Paper Details
Title
Internet banking adoption among mature customers: early majority or laggards?
Published Date
Sep 1, 2003
Volume
17
Issue
5
Pages
514 - 528
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