How Small-Business Health Exchanges Can Offer Value To Their Future Customers—And Why They Must

The success of the Small Business Health Options Program (SHOP)—health insurance exchanges targeted at the small-group market and opening for business in January 2014—will depend in large part on persuading small employers and qualified health plans to participate. The most important objective will be offering employers lower-cost health plans than they have now. Other critical objectives will be offering small firms administrative efficiencies...