Trust in customer‐salesperson relationship in China's retail sector

Volume: 41, Issue: 3, Pages: 226 - 248
Published: Mar 8, 2013
Abstract
Purpose The purpose of this paper is to examine consumer attitudes and purchase intentions toward three major retail types within China‐department stores, independent specialty stores, and franchising/chain specialty stores. Of particular interest is perceived risk of purchase, the relative importance of frontline sales staff, trust, and the relationships among satisfaction, trust, and customers' commitment to the salesperson....
Paper Details
Title
Trust in customer‐salesperson relationship in China's retail sector
Published Date
Mar 8, 2013
Volume
41
Issue
3
Pages
226 - 248
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