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Reinstatement of the communicator in delayed measurement of opinion change.

Published on Jan 1, 1953in The Journal of Abnormal and Social Psychology
· DOI :10.1037/h0061861
Herbert C. Kelman44
Estimated H-index: 44
(Johns Hopkins University),
Carl I. Hovland32
Estimated H-index: 32
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Abstract
  • References (10)
  • Citations (318)
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changes in addition to studies which deal with changes which may reason ably be called sudden because they result from "single-experience" sit uations.2 All of these studies indicate the possibility of causing changes 1 Sturges, H. A. Studies in the Dynamics of Attitude. Mss. (1924). Sturges, H. A. "The Theory of Correlation Applied in Studies of Changing Attitudes/ ' American Journal of Sociology, XXXIII (September, 1927), pp. 269-275. Bogardus, E. S. "Analyzing Changes in Public Opinion/' Jour...
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Dogmatic statements are more likely to have greater verbal acceptance when they are attributed to well-liked personages than in situations in which they are attributed to disliked people. (PsycINFO Database Record (c) 2006 APA, all rights reserved)
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