Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes.

Volume: 12, Issue: 6, Pages: 729 - 733
Published: Dec 7, 2009
Abstract
A Web survey of 1,715 college students was conducted to examine Facebook Groups users' gratifications and the relationship between users' gratifications and their political and civic participation offline. A factor analysis revealed four primary needs for participating in groups within Facebook: socializing, entertainment, self-status seeking, and information. These gratifications vary depending on user demographics such as gender, hometown, and...
Paper Details
Title
Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes.
Published Date
Dec 7, 2009
Volume
12
Issue
6
Pages
729 - 733
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