The impact of reputation and identity congruence on employer brand attractiveness

Volume: 33, Issue: 2, Pages: 124 - 146
Published: Apr 7, 2015
Abstract
Purpose – The purpose of this paper is to extend research on employer branding in the recruitment context. The authors develop a model that integrates research from employer branding, social identity theory, and person-organization fit in order to investigate the impact of company reputation and identity congruency between organizations and their job applicants on the attractiveness of an employer brand. Design/methodology/approach – An online...
Paper Details
Title
The impact of reputation and identity congruence on employer brand attractiveness
Published Date
Apr 7, 2015
Volume
33
Issue
2
Pages
124 - 146
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