Strategic sourcing with multi-stakeholders through value co-creation: An evidence from global health care company

This paper explores how a firm is able to consider the value co-creation potential of its suppliers, mediate the goals and actions of both its external and internal stakeholders, and develop strategic supplier partnerships that go beyond compliance to contractual agreements to innovative value co-creation activities. The study contributes to filling a knowledge gap in understanding the process of value co-creation in a service context by...