Global franchising: current status and future challenges
Abstract
About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of franchising globally during the 1990s. Using survey and archival data findings regarding the state of franchising in 40 countries are presented. Franchising has met or exceeded the growth expectations, generating an average of $3.7 billion in annual sales in the nations...
Paper Details
Title
Global franchising: current status and future challenges
Published Date
Mar 1, 2004
Volume
18
Issue
2
Pages
101 - 113
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