Managerial Representations of Competitive Advantage
Abstract
Managers use mental models of markets to simplify and impose order on complex and ambiguous competitive environments and isolate points of competitive advantage or deficiency. In this study of senior managers of 190 businesses, the authors found four different types of mental models or representations of competitive advantage, varying in the emphasis placed on customer or management judgments about where and how competitors differ. These...
Paper Details
Title
Managerial Representations of Competitive Advantage
Published Date
Apr 1, 1994
Journal
Volume
58
Issue
2
Pages
31 - 44
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Notes
History