Hypermarkets in Oman: a study of consumers’ shopping preferences

Volume: 42, Issue: 8, Pages: 717 - 732
Published: Aug 5, 2014
Abstract
Purpose – Hypermarkets have emerged as an important retail format in many parts of the world. The purpose of this paper is to explore consumer behaviour towards store preferences, particularly hypermarkets, in Oman. Design/methodology/approach – Following a mixed method approach, primary data, collected mainly using questionnaires and focus groups, were analysed to reveal consumer preferences. After pilot testing, 300 structured questionnaires...
Paper Details
Title
Hypermarkets in Oman: a study of consumers’ shopping preferences
Published Date
Aug 5, 2014
Volume
42
Issue
8
Pages
717 - 732
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