Measuring quality conventions in the food industry: Applications to the wine sector in Spain

The “quality turn” that the agri-food system has recently taken considers quality to be a complex notion that is defined both by the physical characteristics of the product and by changing socio-cultural factors. Convention theory provides a framework for assessing quality by means of various criteria, which correspond to different convention categories. Research that is based on this theory employs qualitative methods and case studies. In this...