Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Abstract
Web site usability is a critical metric for assessing the quality of a firm's Web presence. A measure of usability must not only provide a global rating for a specific Web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper, we describe a heuristic evaluation procedure for examining the usability of Web sites. The procedure utilizes a comprehensive set of usability guidelines...
Paper Details
Title
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Published Date
Jun 1, 2002
Journal
Volume
13
Issue
2
Pages
168 - 186
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