New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Abstract
Network externality is an important consideration in many high-technology product markets. In these markets, consumers’ expectations about the future installed base and the resultant externality benefits play a critical role in their product adoption decisions. The authors investigate the strategic implications of consumer uncertainty regarding network externality and show that a firm can credibly convey private information about future...
Paper Details
Title
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Published Date
Nov 1, 1997
Volume
34
Issue
4
Pages
456 - 472
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Notes
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