Value-Focused Thinking versus Alternative-Focused Thinking: Effects on Generation of Objectives

Within the context of decision analysis, the aim of this work is to discover whether the structure of objectives generated with value-focused thinking (VFT) is different from the structure generated with alternative-focused thinking (AFT). In the first of two studies, two different groups of subjects created a structure of objectives for the same decision problem. Fourteen independent assessments were made for each group. After the terms used by...