Asian favors: More than a cookie cutter approach
Abstract
Using social exchange theory, we explore the exchange of favors and different rules of exchanges in China, Japan, and India. Although social exchange theorists have directed their attention to the universality of the norms of reciprocation and have indicated the prevalence of an instrumental view of reciprocity, we elaborate on the cross-cultural variations that exist regarding the way individuals view and apply the principle of reciprocation in...
Paper Details
Title
Asian favors: More than a cookie cutter approach
Published Date
Sep 18, 2012
Volume
30
Issue
2
Pages
461 - 486
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