Academic Library Use of Facebook: Building Relationships with Students.
Abstract
null null A content analysis was conducted of status messages posted by academic libraries on seventeen Facebook pages. In addition to being informational, libraries attempt to engage and establish rapport with students through Facebook. The university setting not only creates a context for messages, but also offers a mutual set of experiences and values shared by libraries and...
Paper Details
Title
Academic Library Use of Facebook: Building Relationships with Students.
Published Date
Dec 1, 2011
Volume
37
Issue
6
Pages
512 - 522
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