Detecting salient themes in financial marketing research from 1961 to 2010

Volume: 33, Pages: 925 - 940
Published: Jul 4, 2013
Abstract
The present paper analyses research in the social science subfield of financial marketing research (FMR). We apply a bibliometric approach, using co-word analysis combined with performance analysis and science mapping, to detect and visualise conceptual subdomains and identify the most prominent themes. The thematic networks extracted show the associations between the main concepts treated by the FMR community, thus allowing us to examine its...
Paper Details
Title
Detecting salient themes in financial marketing research from 1961 to 2010
Published Date
Jul 4, 2013
Volume
33
Pages
925 - 940
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