Share2Quit: Web-Based Peer-Driven Referrals for Smoking Cessation

Smoking is the number one preventable cause of death in the United States. Effective Web-assisted tobacco interventions are often underutilized and require new and innovative engagement approaches. Web-based peer-driven chain referrals successfully used outside health care have the potential for increasing the reach of Internet interventions.The objective of our study was to describe the protocol for the development and testing of proactive...