Strategic Assortment Decisions in Information-Intensive and Turbulent Environments

Volume: 87, Pages: S17 - S28
Published: Jul 1, 2011
Abstract
Recent trends in the environment have caused changes in consumers’ store patronage, price sensitivity, and need for variety. These changes have led retailers to reconsider some of their assortment options. Specifically, we discuss how they may have led some retailers to move from a single-format to a multiple-format channel portfolio, how they may have contributed to the growth of the discount format, and how they tend to influence the...
Paper Details
Title
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
Published Date
Jul 1, 2011
Volume
87
Pages
S17 - S28
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