My Plans for Journal of Marketing: An Editor in Chief's Perspective

© 2014, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic) Journal of Marketing Vol. 78 (July 2014), 1–3 1 Ifeel deeply honored and privileged to have been selected as the Editor in Chief of the Journal of Marketing (JM). I am grateful for the confidence placed in me and will fulfill the responsibility to the best of my ability. This editorship assumes greater significance for me given the excellent trajectory that JM...